Our Purpose defines us.

Samantha is the heart behind Pine and Purpose, a company inspired by her passion for creating minimalistic and organized spaces. With a background in skincare and medical industries, Samantha has always been driven to help others. As a Licensed Esthetician, she brings a compassionate, nurturing & detail-oriented approach to her work as an organizer.

Through her work, Samantha fosters a space where people can find balance, grow stronger, and thrive in both their personal and professional lives by getting to the root of the need and nurturing the process to provide long-term sustainable organizing systems.

Samantha lives in South Lake Tahoe with her fiancé and two sons. They cherish spending quality time together as a family, making the most of every opportunity to enjoy life while their kids are still young.

Our Purpose defines us.

Danielle is a dedicated and passionate member of Pine and Purpose, bringing her unique blend of skills and life experiences to the team. A former collegiate softball player at the University of Oregon, Danielle earned her bachelor’s degree in Sociology, where she developed a deep understanding of people and their environments. Following in her mother’s footsteps, she began her career as an elementary school teacher and now works with the Boys and Girls Club of America, making a positive and lasting impact on children’s lives.

Danielle’s passion for organization and design stems from her natural ability to create beautiful and functional spaces. With a keen eye for interior design, she specializes in crafting systematic organizing solutions that are as visually appealing as they are practical. Her philosophy is rooted in making spaces not only efficient but also uplifting for the people who use them.

A South Lake Tahoe resident, Danielle treasures quality time with her husband and son, finding joy in family adventures and embracing the natural beauty of her mountain home, which inspires her work and creativity.